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USER EXPERIENCE DESIGNER

Bridging design, strategy and research for better business outcomes.

Sabine has worked as a User Experience Professional for the past 20 years, bridging design, strategy, and research, while encouraging her team to find innovative and successful outcomes for both users and the business.

She has taken organizations from no Design Thinking to a deep understanding of customer needs and how UX Strategy and User Centered Design Processes can help in the pursuit of measurable Business Outcomes.

MARCH 2019 / Ongoing

School of Visual Concepts, Seattle

UX INSTRUCTOR

Giving back to the community by helping aspiring UX Designers grow and thrive.

UX Capstone Spring 2019
UX Capstone Summer 2019
Fundamentals of UX

Strengths: UX Strategy, User Centered Design, Design Thinking and Evangelism, Visual Design, Problem Solving, Motivating and Leading teams

Design skills: User Centered Design Process, Information architecture, Flow Charts, Wireframes, prototyping (Adobe XD, Axure, Figma, Balsamiq, Sketch, etc.), Visual Design, Pattern Libraries, Brand Creation and maintenance

Tools: Adobe Creative Cloud (Photoshop, Illustrator, Adobe XD etc.), Figma, Sketch, Axure, and various other Prototyping tools, HTML/CSS, Visio and Omnigraffle, Office and more

Special skills: UX Strategy, Lean UX (Agile Scrum / Scum Master), KANO Modeling, Customer Journey Mapping, Site Analytics (Adobe and Google) Prototyping, Video Editing and Story Telling, Ecommerce, Map Interaction, Search, Touch, Pen, Gaming, Software and Software as a Service (SaaS), User Research (Qualitative and Quantitative), Product Management

JUN 2018 / JUL 2019 (1 year)

Smartsheet, Bellevue

UX MANGER - REVENUE TEAM

Lead the UX efforts by solving Business Revenue Problems through hypothesis based, live A/B Testing, and Conversion Funnel Analysis with the help of Iterative Experimentation.

Significantly Increased funnel Annual Estimated Revenue through improved on-boarding, language, and design.

SR UX DESIGNER (LEAD) - ENTERPRISE TEAM

Lead the UX efforts for the largest revenue driving pillar through improved understanding of Support Issues, Customer Satisfaction Drivers, and Customer Facing internal user's barriers to efficient execution.

Lead and orchestrated a complete re-design of Administrator Console with hundreds Use/Error Cases.
Interviewed Internal and External users
Analyzed Support Logs and Funnel Data
Documented existing experience in Flow Charts, Use Case Inventory, Competitive Analysis
Arranged Workshop with key players; Sales, Customer Success, Pillar Leads, IT and other Stake Holders across the organization.
Base-lined and improved UX Key Performance Indicators (KPIs) through Score Card tracking; Measured Success Rate, Error Rate, Time-on-Task, System Usability Scores
Delivered data and documentation that helped Business Decision Makers (BDM) make data backed, informed decisions.
Improved organizational UX processes.
Lead and mentored Junior UX Designer (Intern) through the process.

OCT 2011 / JUN 2018 (6.5 years)

Microsoft, Seattle

UX DESIGNER II

Advanced Services Delivery is a multi-billion-dollar business, focusing on Microsoft Premier customers globally (Governments, Fortune 500, Education Sector). In addition to traditional User Centered Design work, such as flowcharts, wireframes, prototyping and visual design, she championed User Centered Design Processes on her team:

Lead organization from no Design Thinking to deep understanding of customer needs
Established user panels with weekly Lean UX research sessions
Used customer Journey Mapping as baseline method of understanding users
Prioritized design effort with the help of Grounded Theory and KANO
Provided Lean UX Training of full organization by Jeff Gothelf
Mentored in a variety of methodologies, giving team members tools to learn from users
Hired new talent to build the team's UX muscle

AUG 2010/ AUG 2011 (1 Year)

Whitepages, Seattle

SR INTERACTION DESIGNER

WhitePages.com is the leading North American search engine focusing on people search and digital identity verification. The site is used both by consumers and businesses and has 50 million unique users every month.

Lead designer for People Search
UX strategy using Site Catalyst / Google Analytics to increase traffic
Used Lean UX experimentation through A/B live testing
Designed new simplified sign-up/log-in flow
Designed new map interaction models for Neighbors, which resulted in a patent:

Patent: NEIGHBOR MAPPING SYSTEMS AND METHODS - Issued: March 13, 2014

OCT 2005 / MAY 2010 (4 years 8 months)

Microsoft, Seattle (contract)

SR USER EXPERIENCE DESIGNER

Created the online support experience for Microsoft customers globally
Mentored Program Managers in User Centered Design
Designed User Experiences for Simulation Game experiences
Designed Touch and Pen Interaction on Tablet PC
Advocate for the UX and UR team and designer of UR field tool

PREVIOUS Experiences

DESIGN / STRATEGY / INVESTIGATIVE REPORTING

Europe / Seattle

Ecommerce - US first online pharmacy, US first online Cruise Line
Art, and Creative Direction - Advertising - Swedish ad agencies 5 years
Investigative Reporting - Swedish Broadcasting Corp (SBC) 6 years

EDUCATION

BACHELOR OF ARTS JOURNALISM / FILM / VIDEO

Sweden / Los Angeles

University of Gothenburg / Columbia College Hollywood

Valedictorian / Magna Cum Laude

DESIGN / STRATEGY / MARKETING / DESIGN MANAGEMENT

Sweden / Seattle

IdeInvest Art Director Design 3 years (Apprentice)

University of Washington Certificate in Integrated Marketing Communications

School of Visual Concepts

Investigative Reporting - Swedish Broadcasting Corp (SBC) 6 years
IdeInvest Art Director Design 3 years (Apprentice)
University of Washington Certificate in Integrated Marketing Communications
School of Visual Concepts